Today I am talking about a startup
The startup started about 4.5 years from Today
And today it has become an international level brand along with India.
The startup is making a splash in countries like Oman, Muscat, Nepal, Dubai and Canada
and become very famous
The name of the startup that we are going to talk about today is Chai Sutta Bar.
How it started with a capital of 3 lakhs has become a start-up 100 crore company
Today running successfully in countries like Oman, Muscat, Nepal and Canada
Today we know about its story
This startup started in 2016
Anubhav Dubey, who hails from Indore, started it with his friend Anand Nayak in 2016.
It started on a topiary not on the table or you can say it started with a “Chaupal”.
It has more than 160 outlets all over the world.
There was a big objective behind this.
To reach India’s tea and India’s soil all over the world
Clay made of clay is used inside the tea
That worker is a potter who used to get employment for 2 to 3 months within a whole year.
And because of them, they get employment throughout the year.
Within a day, more than 3 lakhs are hushed by the tea sutta bar.
All over India, Anubhav Dubey and Anand Nayak hired one man, Manoj
Manoj who used to work in a small shop, then after that he joined them
Hired Manoj and was told that in the initial days we do not have money to give you
Manoj was made a professional
And taking him to the street and street, he was trained by a Famous Tea seller.
Which he benefited in his business
Such people are also given less, who are orphans, disabled and economic weaker section, you see the social touch of this business
Anubhav Dubey, who had skipped his studies, already had an interest in social service.
He first started giving employment to potters, who used to get employment for only 2 to 3 months in a year.
Now they started getting employment throughout the year and 3 lakh kulhad were sold in a day.
And after that, he started employing Orphans, Economic Weaker Section and disabled people on his own.
What can you learn from this tea sutta bar?
See the marketing strategy of Chai Sutta Bar: The first one to open Chai Sutta Bar outlet
The first outlets were opened in Indore and this outlet started from the girl’s side
And why did it open?? Purpose the girls to be the first to be their customers
Because once the girls become our customers, then the boys will automatically follow them.
And this was their business strategy, whenever you do a business, it is very difficult to get customers in the beginning
And what business strategy did he adopt, invited all his friends to drink free tea
This was the reason that people kept coming and taking good vibes and they got to give a good atmosphere
People say that it was very crowded and seeing the crowd, people started getting excited and seeing that crowd, some person will go and try
All the people who went and saw it got to see the best-flavoured tea and some snacks like Maggi, Noodles and Sandwiches which are quick to make.
This was his business strategy, how to make a business successful
You can learn this from them
Now this had become their business model and whenever they opened this outlet, they used to invite free people to drink tea
Come drink for free, as he used to drink, he used to come regularly to him next time and became his customer
Let me tell you an important thing, they were going to take Donald’s franchise in the starting but he did not have that much money
Due to lack of money, he did this, will develop his own brand and give it to the franchisee
If he had taken Mc Donald’s franchise, he would not have been able to create his brand today
And running very successfully in countries like Dubai, Muskut, Nepal, Oman & Canada
It’s been 4.5 years since they run their startup and they haven’t taken any funding.
Expanding your business by investing your own business profit
And without any external investment, this startup is running smoothly in many countries of the world like Oman, Muscat and Canada
Has become an international level brand with its own investment
Chai Sutta bar now let’s talk about why they didn’t take investment
Why did they not take investment even after having such a successful business and there was a big reason behind them not taking investment
They used to think that if we make the investment first, then we have to distribute a lot of shares.
That’s why they didn’t take investment first and hence ran the startup successfully without any external investment
Apart from this, he also has some other businesses such as Chai Sutta Bar Trading Pvt. Ltd. End non-veg brand 2 bott 4 roti and also an NGO
It shares your soap in its franchise model and how to do the work
You are fully trained, it is a replica of the company
if you are interested in their franchise model then you too can start a business with a small investment.
You can open an outlet of Chai Sutta Bar
This was the story of Chai Sutta Bar which started with 3 lakh rupees and became a 100 crore company within 4.5 years.